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Joost Wouters

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Joost Wouters is an inspiring & motivating, energetic and pragmatic trainer, coach and consultant with 15 years experience in sales, marketing, management, coaching, training & consultancy. He was a member of the Executive Team of Pepsi Cola, responsible for the sales of the Pepsico beverages in the Benelux.

As an International Business Coach he works with managers and teams from companies like Unilever, Heineken, Sara Lee, Royal Dutch Telecom, Uniekaas, Nestlé, Procter & Gamble, Dutch Railway, The Colomer Group and OAMI in Europe, South Africa, USA, South America and Russia, to improve their results.
Joost teaches as well International Marketing in the MBA program of Fundesem Business School in Alicante.

Core activities: structurally improving commercial results, improving team performance, individual leadership coaching, and public speaking.


  • Master of Science - Delft University of Technology

Contributions and Areas of Interest

  • Management and Leadership Development
  • Change Management
  • Sales Force Effectiveness
  • Coaching Skills
  • Communication Skills
  • Mission/Vision Clarification
  • Performance Management
  • Competency Development
  • Negotiation Skills
  • Train the Trainer
  • Presentation Skills
  • Personality Type (Enneagram)
  • Employee Survey, Feedback, and Development